6 Steps From List to Contract
Selling a home can be accomplished in the same way all big projects are: One step at a time.
Speak with an agent
Many people want to wait to speak with an agent until they are ready to put the sign in the yard. But connecting with an agent early in the process can help you avoid investing money in the wrong home improvement projects and also give you an idea of how much cash you’ll walk away with after the sale by helping you estimate common expenses such as attorney fees, HOA fees, closing costs, and average home repairs negotiated with buyers.
Paint & Prepare
Follow the steps in Preparing Your Home for Sale Checklist to make your home beautiful for the market.
Collect Pertinent Information
The following information will help your agent market & close your home effectively: survey, restrictive covenants, HOA rules & bylaws, title insurance policy, mortgage lender info, including payoff, list of any improvements made to the home, list of upgrades such as custom finishes, high-end appliances, etc., a statement of what you love most about your home.
Complete Paperwork
Home Inventory Worksheet – This specifies rooms and systems in your home and forms the basis of the listing advertisement.
Property Disclosure – NC law requires all sellers to complete this disclosure, which communicates important information about your home to buyers.
Listing Agreement – This is an agreement between you and your agent that clarifies everyone’s responsibilities so you know exactly what your agent will do and what she’ll need you to do.
Prepare Marketing
Once all the paperwork is in order, the agent can begin preparing the marketing for your property. S/he will:
Take MeasurementsSchedule the StagingSchedule Photography, Videography and Digital Walk ThroughCreate digital marketing materialsCreate social media adsPlan & advertise Open House, if applicable
Monitor and Evaluate
How many showings are expected per week based on historical data? Are we on track for correct number of showings? How many days on the market is typical in this location and price point? Are we within normal limits for time on the market?Have there been any trends in the buyer feedback that indicates we need to change either the marketing plan, the presentation or price of the home?Being knowledgable about the market and ensuring that the listing meets market expectations means a smooth and easy transition to being under contract!
